Stuck on the type of content to post on your social media?
Well, this can be a difficult task to many of us wondering what to post on our
social media. We often waste more time thinking which content is striking,
informative, and great to boost readership and viewership. Instead, we end up
with no option and doing nothing. High
performing content is simple and easy to create. Content can be in form of
video, image, image, info graphics or even simply text. However, not any
content can be powerful and valuable. You have to give your audience value they
see worth engaging.
Inspirational Content
Creating content that inspire is an effective way to engage
with your audience. Connect inspiring
stories to your brand theme and values for effective marketing if you run
business accounts. Nowadays people love reading, watching and listening to
inspiration and motivational messages to uplift their morale and boost their
productivity. Providing your audience with real life-experience stories that
inspire to do great, quit toxic behaviors, and excel will make your audiences
engage with you more looking for that value.
Entertaining Content
Who doesn’t want to bump on an entertaining post? Entertainment
often reduce stress caused by the hardships we encountered throughout the day.
Therefore it’s good to give content that help relieve stress. The inert human
nature always demand for entertainment which drive people to pursue the pleasure
that comes from getting entertainment. Your social media handle can be a
destination for people looking for entertaining content.
Informative Content
Providing your audience with valuable information can be a
great way to increase traffic into your social media handles. Providing your
audience with relevant information on various avenues of life can be
resourceful. People spend time looking for ideas to solve problems they face
through life, thus being the source can pull traffic to your social media.
Links & Shared Content
When you share valuable content from other social media,
websites or even blogs to your social media you are not only giving value to
your audience but also a reason to trust you more. We are all humans with
imperfections and when you share that link speaks a lot. It shows you are ready
to learn, open-minded, and you appreciate other people’s content which is a
desirable trait.
Posting videos, images, info graphics, link-shares and text
that give value to your audience will increase social interactions and
eventually the ROIs. Posts that uplift, entertain, inform, and show support to
other people are the best content for social media. Additionally, from an
expert point of view, it’s best to tailor content depending on the algorithms
of specific social media platform. Each social media has its own algorithm
which ranks content in the feeds.
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